A Quick Overview on the Key B2B Inbound Marketing Trends to Look Out for in 2020
The b2b inbound
marketing strategies are all about improving and innovating the present strategies.
When a digital marketing trend gets adopted by the masses, it eventually stops to
assist the digital marketers become noticeable, thereby forcing them to shift
to other possibilities to outpace the competition.
Digital marketing is a
culmination of many techniques such as SEO, PPC, social media marketing, marketing
automation, etc. New and advanced inbound marketing technologies, techniques
and ever-changing search engine and social media algorithms keep the digital
marketers teams on their toes.
Digital marketers have to stay updated
with the latest and upcoming inbound marketing trends, so that they can run
their clients’ digital marketing campaigns effectively.
As we are about to enter a new year
in a couple of months and technology continues to change at a quick pace, below
mentioned are the key b2b inbound
marketing trends digital marketers are excited to witness in the year 2020!
Check Out the Key B2B
Inbound Marketing Trends to Look Out for in 2020:
As per the latest stats more than 45% of adults across
the world own a smart speaker such as Alexa, Google Home or Amazon Echo. Around
31% of smartphone users across the globe make use of voice-activated search
such as Siri once per week. In the year 2020, 50% of total searches are going
to be voice searches, which makes it one of the biggest b2b digital marketing
trends of 2020 and digital marketers cannot ignore voice search for sure. There
are many things B2B digital marketers can do to optimize your website for voice
search, but the most essential change involves making use of long tail keywords
rather than shorter keywords.
By now, digital marketers know that social media channels
are a big part of b2b inbound marketing.
What you might not realize is just how many people shop on social. Around 60%
of the Instagram users tell that they find out new products on Instagram and around
70% Pinterest users said that Pinterest helps them come across new products.
These platforms have understood that users are making use of these platforms to
shop and have made it simple for businesses to sell their products through social
media channels. In the past few years, Facebook, Instagram and Pinterest have opened
ways for ecommerce stores to generate shoppable posts through making use of a
native integration which makes it simple to tag and shop products openly in
your posts. For the online retailers, shoppable posts are a great approach to
drive traffic to the product pages. Through making use of social commerce, you
are reaching new potential customers, cutting down the barriers for making a
purchase and significantly cutting the sales funnel. As shoppable posts are on
the rise since the past few years, it will surely become the standard in 2020.
Around 91% of buyers are always in search for more
interactive content online and in the year 2020, content marketing will divert
its focus to provide the people what they need. The primary examples of
interactive content shoppable posts, 360-degree video, quizzes, polls and Augment
Reality/Virtual Reality. Interactive content is going to be one of top b2b inbound marketing
trends in the year 2020 for some reasons, which are as follows:-
- Interactive content is new and 100% original, which helps it cut through noise.
- Interactive content provides visitors a purpose to stay on the web-page.
- Interactive content is incredibly shareable and this further boosts your brand awareness.
- People absolutely adore and enjoy to interact with other people and brands!
Top social media marketing apps such as Facebook
Messenger, WhatsApp, Instagram and WeChat are not just meant for messaging your
family and friends anymore. These apps have become popular approaches for
businesses to converse with their customers and are famous amongst businesses since
customers find it easy to have direct contact with companies. It enables for a very
customized inbound marketing approach that people love. Below mentioned are a
few ways businesses are using messaging apps:-
- Building new contacts and relationships.
- Inviting individuals to events.
- Educating your customers regarding their business or products.
- Increasing sales.
- Recovering prospective customers and getting customer support.
So, properly think
about how your b2b business can make use of the latest social messaging apps in
2020!
Videos will be an important b2b
inbound marketing approach in 2020 and apart from adding videos to your
social media networks and on your website, live Facebook & Instagram videos
get watched 3 times longer than videos which are not live.
6. Influencer
Marketing:
Influencer marketing has been a famous digital
marketing trend since many years now, and it will continue to do the same in
2020. Before influencers were big celebrities or online celebs having thousands
of followers, but presently b2b companies are considering people that have a
small social media following as influencers. Leveraging the influential people
on popular social media channels enable you to reach their target audience with
a voice which they have faith in. You can easily locate influencers through looking
for individuals that reach your target demographic and after that sponsoring
them as a brand promoter. Brands which leverage the influencers to spread their
message witness an ROI 11 times higher than they do with other b2b inbound
marketing methods.
Content will still be a king in 2020. Content reveals
knowledge and skills to prospective customers reading your posts or web-pages;
it is what top search engines position in their search results. In a nutshell,
content makes your search engine optimization efforts more effective. In 2020, concentrate
on generating interactive content and videos.
B2B inbound
marketing is continuously changing and the above mentioned trends,
strategies and ideas will be a big game-changers in the year 2020.
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