B2B Inbound Marketing-Few Link Building Myths That Digital Marketers Must Ignore In 2019

Nearly anyone running a B2B business understands that the top search engines like quality links and consider them to be one of the top ranking factors. So, to get your website to rank higher on the top search engines, hiring a reputed b2b inbound marketing agency that can help you employ a proper link building strategy is the best option for you.

However, if you are planning to employ link building in your overall digital marketing strategy in 2019 then, you need to do it the right manner. The top search engines veil their algorithms in confidentiality; so that the inbound marketing industry gets flooded with several myths which will never help you fetch the desired, rather get you into loads of trouble.

To avoid investing your important resources into worn out link building efforts, focus on the below mentioned link building myths which you need to avoid in 2019.

Explore the Few Link Building Myths That Digital Marketers Must Ignore In 2019:

1. Guest Posting Is Dead:

     This myth became really famous since 2014 and stated guest blogging is just a way to gain links and with passing time it is becoming an extremely spammy practice and many b2b inbound marketing experts also believe that guest blogging is actually dead. But actually the spammy blog posts for SEO purposes was dead not the guest posting. Publishing relevant and creative blog posts on reliable websites for building quality links, exposure, branding, amplified reach and creating a community is still quite relevant in 2019.

2. Irrelevant Links To Your Industry Are Low-Quality Links:

     This is a widespread myth which contradicts the basic concept of link building in 2019. For ranking higher, your b2b business requires getting the top authority websites to link back to your website. For getting these websites to feature your link, your b2b business requires providing relevant content for them. Whether that content is related to your industry or not, it still enhances your ranking. So, if your website gets a non-relevant backlink from a non-relevant industry then, Google won’t scowl over these links.

3. Building Several Links To Same Piece Of Content Looks Spammy:

     Many b2b businesses still believe that creating tons of links to same piece of content might negatively affect their keyword rankings. This link building myth opposes itself as it goes against the concept of organic link building. If the top search engines do not penalize extremely original and important webpage which other websites link to due to its useful and enlightening their content then, why will they consider that content with loads of backlinks spammy? However, if your links are not of top quality then, you could be slammed with a manual penalty or important link profile deflation.

4. Ranking High in Search Queries Makes Link Building Irrelevant:

     It is quite unfortunate, but many b2b inbound marketing professionals still think that ranking high in search queries makes link building irrelevant. Link building, like any other inbound marketing strategies for blogging, social media marketing and others must be reliable. Just because it assists you maintain your online position in search queries, but also since it assists you with the following-:

• Boost your brand’s visibility online.
• Boost organic traffic towards your domain.
• Display your brand’s authority and value.

Link building is not merely about amplifying the volume of links to your website; it also reveals your b2b business to your new customers.

5. Top Search Engines Prioritize Websites with Higher Backlinks Compared to Others in Search Queries:

     The reality is there is not a one-size-fits-all approach for acquiring top search engine rankings. There are around hundreds of search engine ranking factors related to UX, technical performance, mobile usability, query intent, and a lot more. Top search engine’s ranking factors are extremely dynamic and focus on specific query intent to choose its ranking factors. This, while link building is an important ranking factor, search engine algorithms find a balance between its hundreds of ranking factors prior to showcasing outcomes to a search query.

6. All Pages or Posts or Links On Your Website Have Equal Ranking Value:

    While individuals speak about this myth, they generally mean either of the below mentioned things-:

• Each post on your website has the same power or
• All the links on a web-page have equal ranking value

Both the statements are wrong and initially, a content which has been linked back by the high authority websites will rank higher compared to the others that have not. There are many advanced tools that can be utilized to check the individual ranking value of your website’s posts. Top search engine’s search algorithms consider the position of a link on every webpage it appears. So take benefit from link positioning and digital marketing experts suggest positioning your links higher on the web-page as the higher a link is being placed on the web-page the more it weighs and passes more value to the web-pages it gets linked to.

7. Internal Links Cannot Rank Your Website Higher:

     While the high-quality external links are one of the most key ranking aspects, the internal links also play a massive role in assisting your website rank higher. Linking from higher to lower ranking web-pages can offer a huge boost to weak web-pages. Interlinking the related content on your website also builds topic cluster. In the year 2019, topic clusters are important as when a search query is made for a specific topic and top search engines discover relevant topic clusters on your website, your website is considered to be an authority in this field and will automatically rank higher compared to other websites with relevant single pages.

Ignore the above mentioned myths and never allow the apprehension of spamming keep your b2b inbound marketing agency away from honing the several fantastic perks of employing an effective link building strategy.