How to Advance your B2B Inbound Marketing Agency With An Effective Social Media Marketing Strategy?

All types of b2b inbound marketing agencies manage a multitude of duties for their clients. Whether offering full-service social media marketing solutions, dedicated brand marketing or stepping in for a particular project, all inbound marketing agencies cater to their clients first. However, they often forget to prioritize their own inbound marketing strategies too.

If you are an inbound marketing agency then, you will have a better understanding about the importance of a powerful presence on popular social media marketing channels. But never ignore the power of social media for your own b2b business. 

Social media marketing channels are one of the most strategic communication channels which afford b2b inbound marketing agencies the skill to publish quality content, establish powerful relationships and have significant engagement with potential clients & their communities. It gives heaps of data and facts to leverage in your sales pitches and future client strategies. 

Just like you might recommend your clients to integrate social media channels into their inbound marketing efforts, agencies must do the same. So, let’s know how your b2b inbound marketing agency’s social strategy stand out through. 

Know How to Advance your B2B Inbound Marketing Agency With An Effective Social Media Marketing Strategy:

1. Display Your Work and Tell What Makes You Unique: Before a potential client sends an RFP, they wish to know what exactly your b2b inbound marketing agency is equipped to do. A brand’s status usually stanches from its social media status, thus a thin profile will not build huge confidence. Reap full benefit of your social media platforms to display a few of your finest work, draw new online audiences and outshine from your competitors.  Each b2b inbound marketing agency begins with a particular kind of skill like designing, content creation, digital marketing or social media marketing management. Just like you might ask your client, ask the same questions regarding your inbound marketing agency. What makes you better than your competitors? Why must clients turn to you? The answers to these questions will improve your messaging and the social media content you share on your social media channels.  Case studies are primary and best inbound marketing approaches to build evidence that your agency can offer quality work. Know how to get started:-

• Make use of paid targeting options to share case studies to appropriate people.

• Make sure to share your case studies in the industry LinkedIn and Facebook Groups and ensure that the group principles let you share and that you are providing some value.

• Ask your employees to take and add case studies by their clients to their LinkedIn publications.

• Motivate your employees to share the case studies with their social media networks.

• Tag your client in your all social media posts.

2. Generate Effective Leads and New Business: Nearly all b2b inbound marketing agencies are always in search for approaches to win new clients and popular new-age social media channels is one of the best mediums to see and get noticed by your potential  customers. While still matching the pace with the traditional approaches to get clients such as referrals, b2b inbound marketing agencies can draw new business via social media marketing. Research begins usually with a Google search nowadays. Thus, while the potential clients search for your b2b inbound marketing agency, having an all-inclusive Google My Business (GMB) profile is very important. As per Google, b2b businesses having a descriptive GMB listing are 2.7 times more liable to be considered trustworthy. Creating a GMB account is a simple approach to amplify visibility in the search results, gain reviews and give more information regarding your services. Several b2b inbound marketing agencies and b2b businesses with GMB listings can also add their social media profiles that amplifies traffic to your social media platforms and makes your content more visible.

3. Utilize Social Data to Take Informed Business Decisions: As your b2b inbound marketing agency shares the content across their social media platforms, monitor the results you are seeing in your social data. By making use of a tool with strong analytics abilities, b2b inbound marketing agencies can keep track of how many people are watching their content, what sort of content people are getting engaged with that posts are driving clicks towards your website and a lot more. Beyond the quantitative data gathered by you, qualitative data which gets fetched by social listening and monitoring can be done easily. With the latest social listening tools, b2b inbound marketing agencies can discover insights and conversations which assist you create a powerful pitch. Below shared are the useful social listening topics and queries for your b2b inbound marketing agency can assist you:-

• Hit the pain points that your potential clients are encountering in their respective industry.

• Evaluate the emotions surrounding your b2b inbound marketing agency.

• For smaller inbound marketing agencies focused on a particular location, hone in on local clients and trends.

• Discover the key influencers for your clients.

• Monitor the conversations close to your competitors & collaborators.

• Keep up pace with the budding trends and offerings your b2b inbound marketing agency might adopt.

4. Position your B2B Inbound Marketing Agency as a Leader: All b2b inbound marketing agencies whether big and small must share content which positions you as a leader. With industry insights, idea leadership, how-to webinars and other learning blog content, your b2b inbound marketing agency can display that it actually knows what it is speaking of. Even if you are light on the branded content then, re-sharing content by other niche experts, trade publications and clients is an easy approach to illustrate that your b2b inbound marketing agency is on the right track. Content creation is not only meant for customer acquisition, but it can also go a long way for retention too, as it instills confidence that your client made the right decision regarding selecting your agency. 

At times just getting started with proper b2b inbound marketing is the toughest part. And given the value of social media marketing channels as a data source, new-age b2b inbound marketing agencies must treat themselves like their own client and establish a holistic social media strategy.